Your name, your identity (naming)

Fame generator

A name is more than just a word; it is a distinctive mark that differentiates your business, your product or your brand. Choosing a name is therefore a crucial strategic process for your business, as it has a significant impact on your communications and marketing investments. Thanks to our know-how, we support you in choosing a name that suits you.

Strategic choice

The name creation process is the first step in defining your brand identity. Many other elements of your brand will come directly from the name you choose, including the logo. This name is much more than a word; it is the starting point of your brand story, giving shape to your identity and establishing the first connection with your customers. It is a fundamental point of reference for the consumer, likely to arouse their preference.

Finding the right name

Choosing the perfect name is not the result of chance, but the result of careful thought and thoughtful creativity. We organize brainstorming workshops to help you come up with the name that will best embody your brand or business. A successful name should be easy to remember, short, and easy on the ear. It should also make sense of your brand, allowing customers to intuitively understand the product or service you offer.

Constraints to take into account

Naming is more than just creative work. Certain technical constraints must be taken into account. The name you choose should be disponible, it is therefore essential to check its availability with the National Institute of Industrial Property (INPI) and to file the selected name with this organization. In today's digital age, the availability of the domain name associated with your name and its availability on social networks are also key factors to take into account in order to avoid unpleasant surprises.